Top 5 Reference Apps Performance in New Zealand, Q2 2021

The second quarter of 2021 saw varied performance trends among the top 5 reference apps in New Zealand, according to data from Sensor Tower. Here’s a detailed look at the weekly downloads, revenue, and active users for each app.

Google Translate had consistent weekly downloads, starting at around 2.2K in late March and fluctuating slightly before peaking at 2.3K in the week of June 21. Weekly active users showed a slight decline from approximately 83K at the end of March to around 75K by the end of June.

Bible experienced stable download numbers, with weekly figures ranging between 1.1K and 1.3K throughout the quarter. Active users for the app remained relatively steady, starting at 75.6K and ending close to 70.3K by late June.

MyHeritage: Family Tree & DNA saw a notable decline in weekly downloads, from 1.4K in late March down to about 270 by late June. The app's revenue also decreased significantly, beginning at $12.6K and dropping to as low as $244. Active users decreased from 3.4K to 2.1K over the quarter.

Voice Translator: AI Translate demonstrated fluctuating weekly downloads, peaking at 676 in late April but stabilizing around 130 by the end of June. Revenue varied, with a high of $435 in April and a low of $111 in early June. Active users increased from 221 in late March to 628 in late April but then settled at around 231 by the end of June.

Night Sky showed a steady increase in weekly downloads, rising from 203 in late March to a peak of 510 in late May before ending at 313 in late June. Revenue also saw an upward trend, starting at $157 and culminating at $329. Active users fluctuated, starting at 669 and hitting a high of 862 in late May before settling at 707 by the end of June.

For more detailed insights and data, visit Sensor Tower.